How the Dandylion Business Diagnostic works — and why most strategy tools don't
You've sat in the planning sessions. You've filled in the templates. You've left the room feeling aligned — and six weeks later nothing has changed.
The problem isn't effort. It's that most strategy tools tell you what you already know, dress it up in frameworks, and leave you without a clear next step.
MBTI tells you your leader is an INTJ. DiSC tells you your team communicates differently. Both are useful. Neither tells you what to do on Monday.
The Dandylion Business Diagnostic is different. It asks the questions most businesses avoid, scores your answers honestly, and shows you the shape of your business — not the shape you think it's in.
How it works
Answer 18 questions
Three questions across six critical dimensions of your business. Honest answers only. It takes under three minutes — but the questions are designed to make you pause.
Questions like:
Do you know where your next sale is coming from?
Could every person in your business explain your strategy in their own words?
Is your culture something people experience, or just something on a wall?
These aren't comfortable questions. That's the point.
See your radar
Your results generate instantly as a visual health map — a radar chart that shows the shape of your business across all six dimensions. Green means strength. Amber means watch. Red means gap.
The shape tells you everything before you read a single number. A business strong in marketing but weak in execution looks completely different from one strong in strategy but weak in customer focus. Both need different things.
Know what to do next
This is where Dandylion parts ways with every other diagnostic tool.
The radar shows you the shape. The full diagnostic tells you what it means — and more importantly, what to do about it. Not a generic recommendation. A specific priority roadmap built around your business, your gaps, and your goals.
The six dimensions
Customer
Are you serving the right people in the right way? Most businesses think they know their customer. Few have tested that assumption recently. This dimension asks whether your best customers are finding you intentionally, coming back, and bringing others with them.
Strategy
Is there a clear direction everyone understands? Not just the founder — everyone. Strategy that lives only in your head isn't strategy. This dimension tests whether your direction is real or assumed, and whether your daily decisions actually reflect it.
Revenue
Is revenue healthy, predictable, and growing? Knowing where your next sale is coming from is the difference between building a business and running from one. This dimension looks at reliance, pricing, and predictability.
People
Does your team have what it needs? Culture isn't a value on a wall. It's what happens when no one's watching. This dimension looks at clarity of roles, key-person dependency, and whether your culture is lived or just stated.
Marketing
Is your brand reaching and resonating? Visibility without relevance is noise. This dimension cuts through both — asking whether your marketing reflects who you actually are, whether you're visible where your customers are looking, and whether your message is clear enough to repeat.
Execution
Are decisions turning into action? The gap between idea and implementation is where most strategy dies. This dimension looks at whether your projects get finished, whether accountability is clear, and whether momentum is building or stalling.
The free version vs the full diagnostic
The free diagnostic gives you six dimensions and 18 questions. Your radar generates instantly and shows you the shape of your business.
It's genuinely useful on its own. Most people who complete it have at least one "oh, that's exactly what's happening" moment.
But the shape alone doesn't tell you what to do. That's where the full diagnostic comes in.
The full Dandylion diagnostic maps all 12 dimensions — adding Operations, Systems, Data, Channels, Growth, and Risk to the picture. It includes a personal interpretation from Dandylion, a priority roadmap that names your top three focus areas and what Monday looks like, a risk register across six categories, and a 90-day health check-in built in.
It's not a report that sits in your inbox. It's a working document — a before snapshot you can measure against as your business grows.
From $397.
Why this exists
Dandylion was built for founders and leaders who are done with strategy that looks good in a meeting and disappears by Monday.
Clarity isn't a luxury. It's the whole point.
If you're ready to see your business clearly and know exactly what to do next, start with the free diagnostic. It takes three minutes and it's honest.
Take the free diagnostic
See the shape of your business in under three minutes.